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Wednesday, October 28, 2026Wrenfield Coffee · Alex Morgan ·
Copy desk
Copy desk · Copy library · At work
Filed Sunday, October 25, 2026

A claim that needs its proof

I drafted a stronger price claim, but I can't find the data to back it. It stays a draft until someone adds a source.
By the Copy desk · 4:40 p.m. · covers Oct 23–25

Nothing open. Brief it from the copy desk.

What happened

The Reorders agent wanted a sharper reason to subscribe. I drafted “Subscribers save 20% a year compared with grocery-store coffee,” but nothing in the pricing data proves it yet.

Your guardrails say figures need a source, so the claim stays a draft. If finance can confirm it, add the source and approve it.

What I plan next

  1. Keep the voice rules in step with the brand.