Across all agents

The numbers

Period

Last 7 daysLast 14 daysLast 30 daysLast 8 weeks

Compared with the 14 days before

Spend, all agents

$4,027

▲ 1%Cap $10,000 a month

First order

195

▲ 25%What New customers and Retargeting optimize toward. 263 from all sources.

Purchase

106

▲ 19%What Reorders optimizes toward. 706 from all sources.

Cost per first order

$21

▼ 19%$4,027 ÷ 195 from New customers and Retargeting

Subscription started

▲ 26%73 from the agents, worth about $22,776

Conversion events

Event	Count	Change	In the funnels of	Arriving
Ad click	3,861	No change	New customers, Retargeting	ReceivingLast event 6 min ago
Product viewed	15,486	No change	New customers	ReceivingLast event 3 min ago
Added to cart	2,403	▲ 10% (better)	New customers ($3), Retargeting ($2)	ReceivingLast event 6 min ago
Checkout started	1,137	▲ 11% (better)	New customers ($8), Retargeting ($6)	ReceivingLast event 12 min ago
First order	263	▲ 12% (better)	New customers ($47) (optimizing), Retargeting ($47) (optimizing)	ReceivingLast event 36 min ago
Subscription started	78	▲ 26% (better)	New customers ($312), Reorders ($312), Retargeting ($312)	ReceivingLast event 3 hours ago
Email click	1,256	▼ 1% (worse)	Reorders	ReceivingLast event 24 min ago
Purchase	706	▲ 11% (better)	Reorders ($48) (optimizing)	ReceivingLast event 18 min ago

Counts include every source, not only the agents' work. Amounts in brackets are what one event is worth to that agent.

Spend per day, all agentsTotal $4,027

Oct 14Oct 27

First order, from New customers and Retargeting, per dayTotal 195

Oct 14Oct 27

Desk	Spend	Main result	Cost per result	Change
New customers	$2,856	131 first orders	$22	▲ 25% (better)
Reorders	—	106 second orders	—	▲ 19% (better)
Retargeting	$1,171	64 first orders	$18	▲ 25% (better)
Brand review	—	133 creatives reviewed	—	▲ 5% (better)
Creative desk	—	4 requests delivered	—	▲ 100% (better)
Copy desk	—	13 requests delivered	—	▲ 117% (better)

Channel	Spend	Results	Cost per result
Google Ads	$1,772	76	$23
Meta	$2,255	119	$19