Offer 25% off a second order to customers who haven’t come back

696 of 940 get this email after your limits

Proposed by the Reorders agent · Monday, October 19, 2026

The email

940 customers · no second order in 45+ days

Hi first name,

We'd love to roast for you again, so your next bag is 25% off.

Wrenfield Coffee · 2150 SE Division St, Portland, OR 97202 · Unsubscribe: unsubscribe url

A discount is the usual lever for a second order, and we haven't tested one. I'd measure it against a holdout.

Stopped by discounts, figures have a source, brand review

Permission : PassedAllowed
Consent : AdjustedAdjusted28 without consent left out
Suppression lists : AdjustedAdjustedRemoved 75 already on a subscription, 9 marked do-not-contact, 19 with an open order or support ticket
Frequency caps : AdjustedAdjusted38 at a cap, sent later (3 a week)
Likely to unsubscribe : AdjustedAdjustedSkipped 28 rated likely to unsubscribe
Holdout : AdjustedAdjusted47 held out (5%)
Quiet hours and send days : AdjustedAdjustedSends at 9 a.m.; 7 get it once their quiet hours end (9 p.m. to 7 a.m., their time)
Daily limit and gap : AdjustedAdjusted10 messaged too recently, sent later (1 a day, 24 hours apart)
Required content : PassedUnsubscribe link and your postal address included
Who gets it : Passed696 of 940 people
Banned phrases : PassedNone found
Discounts : StoppedStoppedOffers a discount; none allowed
Figures have a source : StoppedStopped“25%” has no claim with a source
Brand review : StoppedStopped“25%” needs a claim with a source

Oct 19Proposed by the Reorders agent
Oct 19Stopped by discounts, figures have a source, brand reviewOffers a discount; none allowed