Approved
New customers · Budget change · Google Ads, Meta
Move $60 a day from broad coffee campaigns to the Holiday Blend and gift sets
Moves $60 a day on Google Ads, Meta · same total
Proposed by the New Customers agent · Wednesday, October 21, 2026
What changes
| Setting | From | To |
|---|---|---|
| Broad coffee campaigns, daily budget | $90 | $30 |
| Holiday Blend and gift sets, daily budget | $62 | $122 |
Why
Roast-date messages beat the control by $8 per first order, and gift sets carry our best margin.
Checks and permission
- Permission
- Acts and notifies you
2 checks passed · reallocation needs approval
- Permission : PassedAllowed
- Spend limits : Passed$212 a day after this change, within your caps
- Reallocation : Needs approvalNeeds approvalHoliday Blend and gift sets would move 97%, $62 to $122 a day. Moving more than 50% of one campaign’s budget needs your approval.
History
- Oct 21Proposed by the New Customers agent
- Oct 212 checks passed · reallocation needs approvalHoliday Blend and gift sets would move 97%, $62 to $122 a day. Moving more than 50% of one campaign’s budget needs your approval.
- Oct 21Approved by Alex Morgan
- Oct 21Moved $60 a day to holiday blend and gift sets