Send a “running low” note to first-time buyers
The email
- Subject
- Your {{coffee_name}} is probably running low
- Preview
- This week's roast ships Thursday.
Hi {{first_name}},
A 12-ounce bag lasts most people about five weeks, so your {{coffee_name}} is probably close to the end.
We roast on Mondays and ship by Thursday. If you liked it, the same coffee is a click away. Or try {{suggested_coffee}}, which people who liked yours tend to enjoy.
If it wasn't quite right, reply and tell us how you brew. We'll suggest something better.
— The Wrenfield roastery
Wrenfield Coffee · 2150 SE Division St, Portland, OR 97202 · Unsubscribe: {{unsubscribe_url}}
Why
1,860 customers bought one bag 35 to 60 days ago and haven't ordered again. Your order data says a 12-ounce bag lasts most people about five weeks, so most of them are likely out of coffee now and nothing has reminded them. I'll hold back 5% to measure how many second orders the note brings in.
Checks and permission
- Permission
- You approve
- Permission : PassedAllowed
- Consent : AdjustedAdjusted56 without consent left out
- Suppression lists : AdjustedAdjustedRemoved 149 already on a subscription, 19 marked do-not-contact, 37 with an open order or support ticket
- Frequency caps : AdjustedAdjusted74 at a cap, sent later (3 a week)
- Smart suppression : AdjustedAdjustedSkipped 56 likely to unsubscribe
- Holdout : AdjustedAdjusted93 held out (5%)
- Quiet hours and send days : AdjustedAdjusted9 a.m. · 14 scheduled after quiet hours (9 p.m. to 7 a.m., their time)
- Daily limit and gap : AdjustedAdjusted21 messaged too recently, sent later (1 a day, 24 hours apart)
- Required content : PassedUnsubscribe link and your postal address included
- Reach after guardrails : Passed1,376 of 1,860 people
- Banned phrases : PassedNone found
- Figures have a source : PassedEach comes from a claim with its source
- Brand review : PassedOn brand, as written
History
- Oct 28Proposed by the Reorders agent
- Oct 286 checks passed, 7 adjusted · You approve
- Oct 28Waiting for you