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Wednesday, October 28, 2026Wrenfield Coffee · Alex Morgan ·
Silent
Retargeting · Bid change · Google Ads

Lower bids late at night

1 bid change on Google Ads
Proposed by the Retargeting agent · Thursday, October 22, 2026

What changes

SettingFromTo
11 p.m.–5 a.m., bid adjustment0%−15%

Why

Clicks between 11 p.m. and 5 a.m. cost 30% more and convert no better.

Checks and permission

Who decides
Acts silently
1 check passed
  • Permission : PassedAllowed
Change guardrails

History

  • Oct 22Proposed by the Retargeting agent
  • Oct 221 check passed · Acts silently
  • Oct 22Ran automatically · Acts silently
  • Oct 22Changed 1 bid on Google Ads

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Lower bids late at night