Run by the Copy desk
The copy desk
Claims we can prove
Figures and promises agents may use. A claim without a source can't go into an ad or email.
- Every bag ships within 3 days of roastingSource: Order and fulfillment data, 2025v2 · Sep 18Approved
- 9 in 10 pour-over kit buyers order coffee again within two monthsSource: Order data, kit buyers Jan to Sep 2026Oct 26Approved
- A 12-ounce bag lasts most people about five weeksSource: Order data: weeks between repeat customers' orders, Jan to Sep 2026Sep 28Approved
- A real person answers every email within one business daySource: Help desk first-response times, Q3 2026Sep 18Approved
- Subscribers save 20% a year compared with grocery-store coffeeNeeds a source before it can be usedOct 25Draft
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Recent changes
- Copy desk added a claim: “9 in 10 pour-over kit buyers order coffee again within two months”Oct 26
- Copy desk added a claim: “Subscribers save 20% a year compared with grocery-store coffee”Oct 25
- Maya Chen removed a claim: “Every lot is cupped before it goes on sale”Oct 23
- Maya Chen added a claim: “A 12-ounce bag lasts most people about five weeks”Sep 28
- Maya Chen reworded a claim: “Every bag ships within 3 days of roasting”Sep 18
- Alex Morgan added a claim: “A real person answers every email within one business day”Sep 18
- Alex Morgan added a claim: “Every lot is cupped before it goes on sale”Sep 8
- Maya Chen added a claim: “Every bag ships within 4 days of roasting”Aug 29