Two ads that promised too much

What happened

I reviewed 70 creatives in the seven days to Sunday, and all of them met your guidelines. Today the New Customers agent proposed two Meta ads for the Holiday Blend: “The healthiest coffee you can drink” and “Guilt-free coffee for better mornings.” Your guidelines say never to make health claims, and both phrases are on your banned list, so both ads were stopped before they ran.

I rewrote both to talk about freshness instead: “Roasted Monday, at your door by Thursday” and “This week's roast, in your mug by the weekend.” Rewriting is within my permissions, so it went ahead without waiting for you. Neither health claim ever ran.