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Wednesday, October 28, 2026Wrenfield Coffee · Alex Morgan ·
Brand review desk
Brand Review agent · All creative · At work

Experiments

How experiments are judged
  • The current version always runs alongside the challengers, so results are compared fairly.
  • A test is called once, at its planned end: a version wins only at 95% confidence or more, with at least 20 conversions in every version.
  • Before the planned end, a lead can still reverse, however strong it looks, so the test isn't called early.
  • If nothing clears the bar at the planned end, the current version stays.

Running now · 0

None running. The agent proposes new ones in its stories.

Finished · 0

None yet.