Brand review desk
Brand Review agent · All creative · At work
Experiments
How experiments are judged
- The current version always runs alongside the challengers, so results are compared fairly.
- A test is called once, at its planned end: a version wins only at 95% confidence or more, with at least 20 conversions in every version.
- Before the planned end, a lead can still reverse, however strong it looks, so the test isn't called early.
- If nothing clears the bar at the planned end, the current version stays.
Running now · 0
None running. The agent proposes new ones in its stories.
Finished · 0
None yet.