What happened
Clicks to reorder from the shorter follow-up email rose from 3 to 7 percent.
What I plan next
- Test a new brew-guide sequence.
Reorders agent
Reorders agent · Email · At work
Filed Tuesday, October 20, 2026
Shorter emails, more second orders
Cutting the follow-up email in half more than doubled clicks to reorder.
By the Reorders agent · 7:12 p.m. · covers Oct 13–19
From the archive.Read this desk's latest story
From the notebook
- Oct 20LearningShort emails get more clicks than long ones; clicks to reorder more than doubled when the follow-up email was halved.Confirmed
- Oct 19Your guidance“We don't discount our coffee. Free shipping is as far as we go.”Picked up Oct 20