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Wednesday, October 28, 2026Wrenfield Coffee · Alex Morgan ·
Reorders agent
Reorders agent · Email · At work

The numbers

Target: Purchase: 240 a month.
Period
Period
Compared with the 14 days before
Second orders
106
▲ 19% (better)
Subscriptions started
31
▲ 19% (better)
Emails sent
19,575
▼ 2%

Through its funnel

Optimizing toward purchase. Deeper steps in its funnel are too rare to steer by yet (under 100 in 30 days). The 31 “Subscription started” in this period are worth about $9,672.

  1. Email clickNo value set783
  2. Purchase
    Optimizing for this
    Worth $48 on average to this agent
    106 · 14%
  3. Subscription startedWorth $312 on average to this agent31 · 29%

Percentages are the share of the step before that reached this one.

Second orders per dayTotal 106
051015
Oct 14Oct 27
Emails sent per dayTotal 19,575
01,0002,000
Oct 14Oct 27
Subscriptions started per dayTotal 31
0246
Oct 14Oct 27

By email

EmailSecond ordersShare of orders
Follow-up sequence for first-time buyers6158%
Weekly roast newsletter3230%
Back-in-stock alerts1312%
Daily figures as a table
DayEmails sentSecond ordersSubscriptions started
Oct 271,424103
Oct 261,62582
Oct 251,12351
Oct 241,14962
Oct 231,54882
Oct 221,51682
Oct 211,520104
Oct 201,51162
Oct 191,431103
Oct 181,12882
Oct 171,09841
Oct 161,57572
Oct 151,493103
Oct 141,43462