New Customers agent
New Customers agent · Google Ads, Meta · At work
Running
Product pages, all paid traffic
Free-shipping bar on product pages
“Showing how close a cart is to free shipping will lift first orders without lowering the average order.”
Where it stands
Too early to call. Every version needs at least 20 first orders by the planned end, Nov 15.
Day 3 of 21Oct 26 – Nov 15
The versions
| Version | Visitors | First orders | Rate | vs current | Confidence |
|---|---|---|---|---|---|
No barCurrent version The current product page. | 270 | 13 | 4.8% | — | — |
Free-shipping bar A line under the price: “$9 away from free shipping.” | 266 | 16 | 6.0% | +25% | 73% |
Confidence is against the current version. The upright mark is the 95% a version needs at the planned end to be called the winner; before then it is a reading.
Oct 26Oct 28
Set-up
- Where
- Product pages, all paid traffic
- Split
- Half of visitors to each
- Measured on
- First orders per visitor
- Planned length
- 21 days
- Started
- Oct 26
How experiments are judged
- The current version always runs alongside the challengers, so results are compared fairly.
- A test is called once, at its planned end: a version wins only at 95% confidence or more, with at least 20 conversions in every version.
- Before the planned end, a lead can still reverse, however strong it looks, so the test isn't called early.
- If nothing clears the bar at the planned end, the current version stays.