New customers desk
New Customers agent · Google Ads, Meta · At work
The agent’s notebook
What the agent has tried and learned, and the guidance you've given it.
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| Date | Kind | Entry | Status |
|---|---|---|---|
| Oct 27 | Decision | Asked the Creative desk for “Brewing-gear ads for the holidays”, to test a brew-along message for the pour-over kit. | In progress |
| Oct 27 | Hypothesis | The rise in gear costs is retail auction pressure before Black Friday, not creative fatigue: CTR is flat while CPC is up. | Testing |
| Oct 26 | Decision | Raised the Holiday Blend and gift sets daily budget 15%, $122 to $140, after a proposal to raise my daily budget 35%, $212 to $286, was stopped by the guardrail. | Ran automatically |
| Oct 26 | Decision | Proposed two Holiday Blend ads on Meta; both made a health claim, so your banned phrases stopped them, and brand review rewrote them around the roast date. | Stopped by guardrail |
| Oct 21 | Decision | Moved $60/day from broad coffee campaigns to the Holiday Blend and gift sets. | Approved by you |
| Oct 21 | Learning | Roast-date messages beat “small batch, roasted with care” for coffee; no difference for brewing gear. | Confirmed |