New Customers agent
New Customers agent · Google Ads, Meta · At work
The numbers
Target: First order at under $26 each.
PeriodCompared with the 14 days before
Spend
$2,856
▲ 1%Cap $275 a day
First orders
131
▲ 25% (better)
Cost per first order
$22
▼ 19% (better)Target under $26 · on target
Started a subscription
22%
No change
Through its funnel
Optimizing toward first order. Deeper steps in its funnel are too rare to steer by yet (under 100 in 30 days). The 29 “Subscription started” in this period are worth about $9,048.
- Ad clickNo value set2,551
- Product viewedNo value set2,462 · 97%
- Added to cartWorth $3 to this agent639 · 26%
- Checkout startedWorth $8 to this agent378 · 59%
- First orderOptimizing for thisWorth $47 on average to this agent131 · 35%
- Subscription startedWorth $312 on average to this agent29 · 22%
Percentages are the share of the step before that reached this one.
Oct 14Oct 27
Oct 14Oct 27
Oct 14Oct 27
By product line
| Product line | Spend | First orders | Cost per first order | Share of orders |
|---|---|---|---|---|
| Holiday Blend and gift sets | $1,571 | 84 | $19 | 64% |
| Single origins | $571 | 27 | $21 | 21% |
| Brewing gear | $714 | 20 | $36 | 15% |
Figures in oxblood are over the brief's target.
Daily figures as a table
| Day | Spend | Clicks | First orders | Started a subscription |
|---|---|---|---|---|
| Oct 27 | $220 | 189 | 9 | 2 |
| Oct 26 | $220 | 199 | 10 | 2 |
| Oct 25 | $193 | 174 | 11 | 3 |
| Oct 24 | $201 | 178 | 7 | 1 |
| Oct 23 | $209 | 189 | 12 | 3 |
| Oct 22 | $206 | 177 | 11 | 3 |
| Oct 21 | $205 | 186 | 11 | 2 |
| Oct 20 | $200 | 185 | 10 | 2 |
| Oct 19 | $202 | 176 | 10 | 2 |
| Oct 18 | $191 | 165 | 9 | 2 |
| Oct 17 | $195 | 168 | 10 | 2 |
| Oct 16 | $201 | 188 | 6 | 2 |
| Oct 15 | $209 | 188 | 8 | 2 |
| Oct 14 | $204 | 189 | 7 | 1 |