What happened
For two weeks, half of my ads said “Roasted Monday, at your door by Thursday” and half said “Small-batch coffee, roasted with care.” The roast-date ads won 62 first orders against 46 on about the same number of clicks, so each first order cost $23 against $31. For brewing gear alone the difference was within noise.
What I plan next
- Move budget toward the Holiday Blend and gift sets.