Retargeting agent
Retargeting agent · Meta, Google Ads · At work
Running
Meta and Google Ads retargeting
Quiz takers as their own audience
“People who took the taste quiz are much closer to a first order than other visitors, so they deserve their own budget.”
Where it stands
Too early to call. Every version needs at least 20 first orders by the planned end, Nov 13.
Day 5 of 21Oct 24 – Nov 13
The versions
| Version | Clicks | First orders | Rate | vs current | Confidence |
|---|---|---|---|---|---|
All site visitorsCurrent version The previous single retargeting audience. | 206 | 7 | 3.4% | — | — |
Quiz takers Only people who took the taste quiz in the last 60 days. | 162 | 12 | 7.4% | +118% | 96% |
Confidence is against the current version. The upright mark is the 95% a version needs at the planned end to be called the winner; before then it is a reading.
Oct 24Oct 28
Set-up
- Where
- Meta and Google Ads retargeting
- Split
- Budget split by audience size
- Measured on
- First orders per click
- Planned length
- 21 days
- Started
- Oct 24
How experiments are judged
- The current version always runs alongside the challengers, so results are compared fairly.
- A test is called once, at its planned end: a version wins only at 95% confidence or more, with at least 20 conversions in every version.
- Before the planned end, a lead can still reverse, however strong it looks, so the test isn't called early.
- If nothing clears the bar at the planned end, the current version stays.