Wednesday, October 28, 2026Wrenfield Coffee · Alex Morgan ·

Retargeting desk

Retargeting agent · Meta, Google Ads · At work

Experiments

How experiments are judged

The current version always runs alongside the challengers, so results are compared fairly.
A test is called once, at its planned end: a version wins only at 95% confidence or more, with at least 20 conversions in every version.
Before the planned end, a lead can still reverse, however strong it looks, so the test isn't called early.
If nothing clears the bar at the planned end, the current version stays.

Running now · 1

Running

Meta and Google Ads retargeting

Quiz takers as their own audience

People who took the taste quiz are much closer to a first order than other visitors, so they deserve their own budget.

Day 5 of 21Oct 24 – Nov 13

Too early to call

All site visitors · current3.4%
Quiz takers7.4%

Finished · 0

None yet.