Wednesday, October 28, 2026Wrenfield Coffee · Alex Morgan ·

Retargeting agent

Retargeting agent · Meta, Google Ads · At work

The brief

What should this agent achieve?

Who should it reach, and who should it leave alone?

Things it must never do

One per line.

Channels it can use

Meta Ads · Wrenfield Coffee Ads · Ads
Google Ads · Wrenfield Coffee · 562-310-4478 · Ads

How we’ll know it’s working

Its funnel

Ad clickReceivingLast event 6 min ago
Added to cartReceivingLast event 6 min ago
Checkout startedReceivingLast event 12 min ago
First orderOptimizing for thisReceivingLast event 36 min ago
Subscription startedReceivingLast event 3 hours ago

Add an event

Put the events in the order people reach them.

Target

Right now it's optimizing toward first order. Deeper steps are too rare to steer by yet (under 100 in 30 days).