Retargeting desk
Retargeting agent · Meta, Google Ads · At work
The numbers
Target: First order at under $22 each.
PeriodCompared with the 14 days before
Spend
$1,171
No changeCap $120 a day
First orders
64
▲ 25% (better)
Cost per first order
$18
▼ 21% (better)Target under $22 · on target
Started a subscription
20%
▲ 3 pts (better)
Through its funnel
Optimizing toward first order. Deeper steps in its funnel are too rare to steer by yet (under 100 in 30 days). The 13 “Subscription started” in this period are worth about $4,056.
- Ad clickNo value set1,310
- Added to cartWorth $2 to this agent777 · 59%
- Checkout startedWorth $6 to this agent339 · 44%
- First orderOptimizing for thisWorth $47 on average to this agent64 · 19%
- Subscription startedWorth $312 on average to this agent13 · 20%
Percentages are the share of the step before that reached this one.
Oct 14Oct 27
Oct 14Oct 27
Oct 14Oct 27
By audience
| Audience | Spend | First orders | Cost per first order | Share of orders |
|---|---|---|---|---|
| Taste-quiz takers | $586 | 42 | $14 | 66% |
| Other site visitors | $585 | 22 | $27 | 34% |
Figures in oxblood are over the brief's target.
Daily figures as a table
| Day | Spend | Clicks | First orders | Started a subscription |
|---|---|---|---|---|
| Oct 27 | $86 | 97 | 5 | 1 |
| Oct 26 | $82 | 87 | 5 | 1 |
| Oct 25 | $82 | 89 | 4 | 1 |
| Oct 24 | $83 | 95 | 6 | 1 |
| Oct 23 | $87 | 100 | 4 | 1 |
| Oct 22 | $85 | 99 | 4 | 1 |
| Oct 21 | $84 | 92 | 6 | 1 |
| Oct 20 | $84 | 92 | 3 | 0 |
| Oct 19 | $83 | 95 | 5 | 1 |
| Oct 18 | $80 | 85 | 4 | 1 |
| Oct 17 | $82 | 92 | 4 | 1 |
| Oct 16 | $83 | 95 | 6 | 1 |
| Oct 15 | $83 | 91 | 4 | 1 |
| Oct 14 | $87 | 101 | 4 | 1 |