What happened
First orders from retargeting rose to 34 this week, at $17 each. A first order from someone who took the taste quiz cost $13, against $25 for other visitors.
On Saturday I gave quiz takers their own audience and budget. Since then they have placed first orders at 2.2 times the rate of other visitors: 12 from 162 clicks, against 7 from 206.
What I did about it
On Monday I moved 15 percent of retargeting budget to the quiz audience. That's within my limits, so it ran automatically.
What I plan next
- Keep shifting toward quiz takers while their first orders cost under $18.
- Ask you about extending the audience window to 120 days.