Skip to content
Wednesday, October 28, 2026Wrenfield Coffee · Alex Morgan ·
Heraldic
Company set-up
Conversion events

Conversion events

What people do that counts as a result, like a booked call or an order.
8 events defined

Define a conversion event

Then add it to an agent's funnel on its Brief tab.

How long after a click or message it still counts.

Fields it carries

Optional. An amount, such as order value, lets agents value each event by it.

Send to ad platforms

Optional.

Send a test event from its page to check it arrives.

  • Ad clickGoogle Ads and Meta Ads · Any click on an ad in a connected ad accountIn the funnels of New customers, Retargeting
    ReceivingLast event 6 min agoNot sent to ad platforms
    3,861 in 14 days
  • Product viewedSite tag · Page viewed: wrenfieldcoffee.com/products/…In the funnels of New customers
    ReceivingLast event 3 min agoNot sent to ad platforms
    15,486 in 14 days
  • Added to cartSite tag · Event: add_to_cart on wrenfieldcoffee.comIn the funnels of New customers, Retargeting
    ReceivingLast event 6 min agoSent to Google Ads, Meta
    2,403 in 14 days
  • Checkout startedShopify · Checkout startedIn the funnels of New customers, Retargeting
    ReceivingLast event 12 min agoSent to Meta
    1,137 in 14 days
  • PurchaseShopify · Order paidIn the funnels of Reorders
    ReceivingLast event 18 min agoSent to Google Ads, Meta
    706 in 14 days
  • First orderShopify · Order paid, where it's the customer's first orderIn the funnels of New customers, Retargeting
    ReceivingLast event 36 min agoSent to Google Ads, Meta
    263 in 14 days
  • Subscription startedShopify · Subscription startedIn the funnels of New customers, Reorders, Retargeting
    ReceivingLast event 3 hours agoSent to Google Ads, Meta
    78 in 14 days
  • Email clickKlaviyo · Link clicked in any marketing emailIn the funnels of Reorders
    ReceivingLast event 24 min agoNot sent to ad platforms
    1,256 in 14 days

If an event stops arriving, agents pause changes that depend on it and you get an alert.